BELIF

A K-beauty brand rooted in nature and backed by science, delivering high performance hydration-focused skincare. Founded in 2010, belif has become a global cult favourite for its unique blend of traditional herbal wisdom and modern skincare innovation. Now officially launched in the UK, this iconic Korean brand brings its signature hydration-boosting formulas and one-of-a-kind textures to British skin.

At the heart of belif is a commitment to honesty, efficacy, and nature. What sets belif apart is its deep respect for herbal apothecary traditions. The brand’s signature "belif Original Formula" features six botanical powerhouses - eucalyptus, lemon balm, rosehip, apple mint, thyme, and rosemary - carefully chosen to drench the skin in moisture and deliver that bouncy, plump, glass-skin glow.